Campaigns
Many brands consider campaigns to be an essential component of building an active, incentivizing ambassador network that creators love to be a part of!
When creating a campaign, you want to make sure that you provide as much detail as possible to ensure your creators understand the brief and are excited to participate. Many brands will include photos/videos, inspiration, and best practices, and this can help ensure the content you receive is on brand and ready to post!
Launching Your First Campaign
In order to start a new campaign, click on the “+ New Campaign” icon. This will take you to the next screen where you input a campaign name, the date range of the campaign, the opt-in end date, and the groups that you would like to be involved in the campaign.
You also have the ability to add a requirement for content approval if you want content to be presented to you and your team prior to being posted to social by the creators involved.
Next, you will be prompted to fill out the campaign summary. This is where you will want to provide any relevant information to your community in regards to your brand's goal for this specific campaign. Please see the Example Summary on the right hand side if you need a reference.
- You have the capability of keeping track of your reports for each campaign that you create. This information can be found under the reporting tab under “Campaign Data.” The only way the Campaign Data will be shown is if the creators use their provided campaign referral links
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